Sarah Stanley Fallaw, Ph.D., is the author of The Next Millionaire Next Door and the founder and President of DataPoints LLC, a company that provides technologically-enabled financial psychology tools to enhance wealth-building.
In her role at DataPoints and her research, Dr. Fallaw continues the study on self-made wealth begun by her late father, Dr. Thomas J. Stanley, who was America’s foremost expert on the affluent.
Dr. Fallaw’s research has been featured in publications including Industrial and Organizational Psychology, Journal of Financial Planning, the Financial Planning Review, and Journal of Financial Services Professionals. She has been a guest to multiple radio shows and podcasts, including The Dave Ramsey Show, So Money with Farnoosh Torabi, BBC Radio, and the White Coat Investor. She has presented at multiple conferences, including FPA of Georgia, FPA NorCal, XY Planning Network Live, Shareholder Services Group, Invest, and She Leads! Georgia. Her areas of expertise include personality, psychometrics, survey design, and financial psychology.
Dr. Fallaw received her Ph.D. in Applied Psychology from the University of Georgia in 2003. She lives in East Cobb, Georgia with her family.
Dr. Fallaw speaks to both financial professionals and individual investors/consumers on a variety of financial psychology topics. To inquire about Dr. Fallaw speaking, please complete our speaker request form.