DataPoints Client FinPsych Reports are based on financial psychology data ranging from financial wellness insights to investing-related personality characteristics. Our research spans decades of research beginning with the Affluent Market Institute, the research organization that fueled books such as The Millionaire Next Door and The Next Millionaire Next Door. With data from tens of thousands of leads, prospects, and clients, the FinPsych Database is the premier source for financial psychology research data in financial services.

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