Financial Psychology: the study and application of psychological theories, methods, and practices to the areas of personal finance and financial services.

Financial psychology takes into account the individual, in the areas of personal finance and consumer decision-making, as well as how an individual works with a financial professional, such as in the study of client psychology.

DataPoints focus on financial psychology dates back to the original research that fueled The Millionaire Next Door and The Millionaire Mind. By first understanding our unique patterns of experiences, personality, and attitudes, we can then move to improve our financial decision-making and wellness.