Affluent Market Institute
Identifying affluent populations and understanding their unique characteristics is at the heart of our research legacy.
DataPoints’ expertise in survey research, research design, and measurement ensures that the strategic decisions you make rely on scientific evidence. With our roots in the Affluent Market Institute, founded by Dr. Thomas J. Stanley, our research methodologies are based not only on 40 years of research on wealth accumulation but also on leading-edge research into behavioral finance, psychology, and marketing.
The Next Millionaire Next Door, Dr. Stanley’s final book, co-authored by DataPoints’ founder, Dr. Sarah Stanley Fallaw, was released on October 1st, 2018.
Whether designing new products and services, creating a marketing strategy, or training advisors, DataPoints’ research provides deep insight into your clients’ experiences and behaviors related to saving, spending, and investing. Contact us for more information.