May 8, 2017

Affluent Market Research

Identifying affluent populations and understanding their unique characteristics is at the heart of our research legacy.

DataPoints’ expertise in survey research, research design, and measurement ensures that the strategic decisions you make rely on scientific evidence. With our roots in the Affluent Market Institute, founded by Dr. Thomas J. Stanley, our research methodologies are based not only on 40 years of research on wealth accumulation but also on leading edge research into behavioral finance, psychology, and marketing.

The Next Millionaire Next Door, Dr. Stanley’s final book, co-authored by DataPoints’ founder, Dr. Sarah Stanley Fallaw, was released on October 1st, 2018.

Our work has been featured in the Journal of Financial Planning, and you can read our latest white paper here.

Whether designing new products and services, creating a marketing strategy, or training advisors, DataPoints’ research provides deep insight into your clients’ experiences and behaviors related to saving, spending, and investing. Contact us for more information.

Rooted in The Research & Data of Thomas J. Stanley, Ph.D.

Dr. Thomas J. Stanley served as the chair of the Advisory Board for DataPoints from 2013 until his death in 2015. Dr. Stanley was America’s foremost authority on the affluent, and was a respected researcher, advisor, and author of several highly regarded, award winning books on America’s wealthy population. He was the author of The Millionaire Next Door and The Millionaire Mind.   These books spent more than 170 weeks combined on the New York Times’ Best Sellers list. His work has been cited in the national media, including The Wall Street Journal, The New York Times, Forbes, Fortune, Time, Money Magazine, U.S. News and World Report, and USA Today. Dr. Stanley was also chairman of the Affluent Market Institute through which he has developed research based marketing and selling strategies for identifying, attracting and retaining wealthy clients. Dr. Stanley received his doctorate in business administration from The University of Georgia. He was a university professor for 20 years, leaving to pursue a career in research and writing about America’s millionaires. At Georgia State University, he was named Omicron Delta Kappa’s Outstanding Professor.