Our Mission

DataPoints creates behavioral science tools that help individuals build and sustain wealth.

Our Company

Learn about our products, partnerships, and research.

Products & Solutions   Client Testimonials
 Research  Partnerships & Affiliations

Our Team

DataPoints is a small business headquartered in Marietta, Georgia, just outside of Atlanta.

Sarah Stanley Fallaw, Ph.D. is the founder and President of DataPoints, co-author of The Next Millionaire Next Door, and continues the research of the Affluent Market Institute. Her research on psychometrics and financial psychology has been featured in conferences and publications including Industrial and Organizational Psychology and the Journal of Financial Services Professionals. Sarah received her Ph.D. in Applied Psychology from the University of Georgia in 2003.

Timothy L. Fallaw II is currently general counsel and chief legal officer at DataPoints. Prior to joining DataPoints in May 2016, Tim served as Director of Tax Controversy and Sr. Tax Counsel for United Parcel Service in Atlanta, Georgia, and was a partner at the law firm of Alston & Bird LLP. Tim received his J.D., magna cum laude, from the University of Georgia School of Law in 2000 where he was elected to the Order of the Coif and served on the editorial board for the Journal of Intellectual Property Law. He received his B.B.A. in accounting, summa cum laude with honors, from the University of Georgia in 1997.

Our History

Our products, services, and mission are rooted in the research the fueled The Millionaire Next Door.

In the late 1970s and early 1980s, Dr. Thomas J. Stanley began work that helped to change the way the world views wealth and affluence. His groundbreaking work on affluent populations, particularly what was called the “blue-collar wealthy” led to the bestselling book The Millionaire Next Door, as well as many other academic publications and other books.

In the early 2010s, Dr. Fallaw began incorporating the findings from the research from both the Affluent Market Institute, as well as academic work in the fields of industrial psychology and financial planning, to identify the factors or competencies that were related to the ability to build and sustain wealth. From this research, DataPoints assessments were born.

Today, DataPoints continues the research and work on the psychological components of wealth building through its continued focus on the scientific measurement of characteristics that relate to financial success.

Our Advisory Board

John Grable, Ph.D., CFP®

Professor John Grable teaches and conducts research in the Certified Financial Planner™ Board of Standards Inc. undergraduate and graduate programs at the University of Georgia where he holds an Athletic Association Endowed Professorship. Prior to entering the academic profession he worked as a pension/benefits administrator and later as a Registered Investment Advisor in an asset management firm. Dr. Grable served as the founding editor for theJournal of Personal Finance and co-founding editor of the Journal of Financial Therapy. His research interests include financial risk-tolerance assessment, psychophysiological economics, and behavioral financial planning. He has been the recipient of several research and publication awards and grants, and is active in promoting the link between research and financial planning practice where he has published over 100 refereed papers, co-authored two financial planning textbooks, and co-edited a financial planning and counseling scales book. Dr. Grable currently serves on the Board of the Financial Therapy Association, and he writes a quarterly column for the Journal of Financial Service Professionals.

Noel J. Sitzmann

Mr. Noel Sitzmann has a 20-year track record of acquiring, building, operating and selling businesses.  In addition to sourcing transactions and raising capital for his own deals, Mr. Sitzmann has advised businesses of all sizes on raising money, growth strategies, and exit strategies. In his current role as CEO of Focus Pointe Global (FPG), Mr. Sitzmann is leading the effort to find innovative ways to propel growth.  Since joining FPG in 2012, the company has launched several new service offerings and has grown from 10 facilities to 18 to become the nation’s largest provider of focus group qualitative research. Prior to FPG, Mr. Sitzmann served as President and CEO of PreVisor, Inc., a pioneering leader in the field of cloud-based talent management assessments.  Under his leadership and acquisition strategy, PreVisor grew to become the world’s largest provider of talent measurement products and services, and one of the largest companies in the talent management industry.

Mr. Sitzmann is married with two children. He enjoys spending time with his family, enjoys fine food and wine, and volunteers for numerous activities at his church and his children’s schools. Mr. Sitzmann holds a Bachelor of Science from Marist College and an MBA from Fordham University.