What does it take to be The Next Millionaire Next Door? Get your copy today.
Latest News & Thinking
Financial behaviors, wealth attitudes, and the science of predicting wealth.
Social Media: The Necessary Cost-Benefit Analysis
Much of the power and allure of social media for small and mid-size businesses is its simultaneously attractive qualities of cost (i.e., free without using ad features) and power in the opportunity to grab the attention of customers and fans. At DataPoints, for example, we typically use social media to share insights regarding the topics of psychology and wealth, our product updates or releases, and interesting research results. There are professional benefits, too, outside of[…]
Psychology of Wealth Roundup
The psychology of wealth accumulation is one of our key research areas here at DataPoints. Our research efforts began with a deep analysis of the findings from The Millionaire Next Door. This book demonstrated the habits and lifestyle of those who accumulate wealth on their own, and the key behaviors that allow individuals to transform income into wealth were confirmed in The Next Millionaire Next Door. This body of research, as well as research from other academic fields,[…]
Human Resources, Meet The Financial Independence/Retire Early Community
In the field of industrial-organizational psychology, we assume that organizations operate within complex environments and can shift and change depending on those environmental forces and by the individuals that work within those companies. In light of this foundational premise, it only makes sense to explore how a change in the way individuals view work, income, and retirement might impact the organizations with which they are involved. A New Approach to Careers? The growing financial independence/retire[…]
Contemplating Change and Sunk Costs
The phenomenon of the “sunk-cost” bias or fallacy is often discussed in the context of investing behaviors to refer to a mindset where we hang on to a perpetually under-performing investment as a result of our attachment to and focus upon the amount we paid for it. Our brain instinctively focuses not on the stock’s objective performance over time, but instead anchors the perception of value around the amount originally paid for the investment. If[…]
Behaviors drive wealth
Behavioral change is the next frontier of financial planning.
Identify Wealth Potential
Understand your clients’ patterns of financial behaviors. Enhance client potential to build and maintain wealth.
Assess Money Attitudes
Uncover your clients’ attitudes towards saving, spending, and investing.
Assess Risk Tolerance
Assess psychological risk tolerance & guide better investing behaviors with detailed feedback.