Costs and benefits of social media

Social Media: The Necessary Cost-Benefit Analysis

Much of the power and allure of social media for small and mid-size businesses is its simultaneously attractive qualities of cost (i.e., free without using ad features) and power in the opportunity to grab the attention of customers and fans. At DataPoints, for example, we typically use social media to share insights regarding the topics[…]

Money Stress & Stress Management

Americans are stressed about money. The latest report from the American Psychological Association (APA) on stress finds that money is the most frequently reported stress factor, followed by work, the economy, family responsibilities, and personal health. The report indicates that 72% of Americans feel stressed about money some of the time, and over a quarter[…]