How does Netflix market to you? In an article in Fortune magazine, the vice-president of product for Netflix highlighted a growing perspective on the limitations of demographics and focused instead on taste and interests: “Geography, age, and gender? We put that in the garbage heap,” VP of product Todd Yellin said. Instead, viewers are grouped into “clusters” almost exclusively by common taste, and their Netflix homepages highlight the relatively small slice of content that matches their[…]
We’re excited to announce that DataPoints has been selected as one of six finalists in the XY Planning Network’s 2016 fintech competition. Our behavioral analytics platform is transforming the way advisors and firms segment, coach, & develop their clients, and we’re excited to present alongside other fintech companies in September! Read about the fintech competition here, and we’ll see you at XYPN16!
With a variety of interests, behaviors, experiences, personalities, and attitudes about money, we manage finances, invest, and save. Even if we are not directly responsible for financial management, we are involved via spending or generating income. How do financial institutions and advisors provide guidance? They divide us up into groups by our age, gender, net worth, income, and maybe some less-than-ideal measure of risk tolerance. The focus on Millennials is a great example of this: making[…]