Investing State Versus Trait

If you have watched a fintech product demo that includes anything remotely related to financial psychology, you might hear the word “personality” thrown around a lot. For example, I heard one very confident salesperson recently refer to his platform as measuring “investor personality” when the tech was measuring the client’s current feelings about investing. Personality characteristics[…]

How Assessments Can Uncover Money Beliefs and Help to Change Behaviors: A Discussion with Behavioral Cents

Independent of our unique individual personality traits, values, and attitudes, we know that financial decisions and behaviors have the most significant impact on achieving money goals. Carrie Rattle, CEO & Founder of Behavioral Cents, is a financial therapist and coach who works to engage clients in exploring their money beliefs with the ultimate goal of[…]

Helping Clients Achieve Financial Goals By First Understanding ‘Why’ – Make A Money Mindshift

Part of the benefit of using behavioral assessments in financial planning is the ability to help clients understand why they make particular spending, saving, and investing decisions. Uncovering the “why” behind financial choices can open up a world of conversations and growth, growth that can lead to positive change. Maggie Klokkenga, CPA, CFP®, founder of Make A Money Mindshift,[…]

Library of Behavioral Assessments - DataPoints

The Library of Behavioral Assessments for Financial Services

There are multiple ways to understand a client’s money-related personality. Financial professionals use our library of behavioral assessments to uncover client financial psychology and provide financial advice, guidance, and coaching. Learn more about each of our financial personality tests, and discover which one (or ones) might be right for your practice. Building Wealth Identify and[…]

Measuring Client Risk Tolerance: Psychometrics Versus Revealed Preferences

Last month a war (of sorts) was declared, pitting various risk tolerance companies against each other with respect to their methodologies relating to portfolio risk assessment and analysis. The dispute appeared to be outside the realm of measuring a client’s appetite for risk, so to speak. However, there is a very real and clear line[…]