Beware the Inferential Leap From a Single Data Point

If you are trying to understand the complex underlying personal characteristics of your client, a potential employee, or even yourself, it goes without saying that you need a good tool (i.e., a good assessment) to measure these not-so-obvious personal features. This is the heart of psychometrics: the science of measuring individual differences (that is, our[…]

What Is Volatility Composure?

We define volatility composure as a combination of past experiences and behavioral patterns that describe how an investor typically reacts to changes in the market value of his or her investments as well as overall changes in the value of the stock market. How will the individual actually behave–as opposed to how they think they will[…]

Identifying and Guiding Investor Behaviors with the Investor Profile

Working with an advisor can add incrementally to your portfolio, according to Vanguard’s Advisor Alpha study. Half of the contribution is through behavioral guidance – helping clients make better decisions regardless of market decisions, guiding them to ignore the herds, and mentoring them to stick to a plan. These findings beg the question: if we added[…]

Thankful

Starting a business, as many of you know, is a task that requires a great amount of fortitude, but it also requires the support many others. This year, we are particularly grateful for our clients, who have embraced the use of behavioral science in their practices to help their clients succeed. The advisors who work with[…]

Assessments in The Client Experience

How should you decide on what tests to include in your client experience? Here are a few things to consider. Understand what the test measures and its intended purpose. This should be made clear by the test provider. Is it really measuring risk personality, or risk preferences? Is the test measuring personality or attitudes? Understanding what[…]