Beware the Inferential Leap From a Single Data Point

If you are trying to understand the complex underlying personal characteristics of your client, a potential employee, or even yourself, it goes without saying that you need a good tool (i.e., a good assessment) to measure these not-so-obvious personal features. This is the heart of psychometrics: the science of measuring individual differences (that is, our unique personal characteristics). Typically psychometrics involves gathering multiple responses related to a characteristic to ensure you’re really measuring what you[…]

What Is Volatility Composure?

We define volatility composure as a combination of past experiences and behavioral patterns that describe how an investor typically reacts to changes in the market value of his or her investments as well as overall changes in the value of the stock market. How will the individual actually behave–as opposed to how they think they will behave–when the stock market goes haywire (as it is doing now for the first time in quite some time)? How[…]

Identifying and Guiding Investor Behaviors with the Investor Profile

Working with an advisor can add incrementally to your portfolio, according to Vanguard’s Advisor Alpha study. Half of the contribution is through behavioral guidance – helping clients make better decisions regardless of market decisions, guiding them to ignore the herds, and mentoring them to stick to a plan. These findings beg the question: if we added a framework to the guidance that advisors provide, would these benefits increase? To create a better mousetrap of understanding investor[…]


Starting a business, as many of you know, is a task that requires a great amount of fortitude, but it also requires the support many others. This year, we are particularly grateful for our clients, who have embraced the use of behavioral science in their practices to help their clients succeed. The advisors who work with us demonstrate a focus on the future of financial planning – thank you for allowing us to be a part[…]