Uncover client personality with behavioral assessments

How to Add Behavioral Assessments To Financial Planning

Individual personality traits can (and do) impact whether a client achieves financial goals. Behavioral assessments can help uncover client personality, values, attitudes, and beliefs. In turn, you can use this information to help provide the client with personalized guidance, education, coaching, or nudging to help them follow the financial plan and otherwise achieve goals. Below,[…]

Money Scripts® Now Available on the DataPoints Platform

There is a continued and increased focus on financial psychology in the financial services world. The CFP Board has recently updated its knowledge topics to include the psychology of financial planning, covering everything from client attitudes to critical life experiences that could shape a financial plan. Financial planners recognize that money personality is a key[…]

Measuring Client Risk Tolerance: Psychometrics Versus Revealed Preferences

Last month a war (of sorts) was declared, pitting various risk tolerance companies against each other with respect to their methodologies relating to portfolio risk assessment and analysis. The dispute appeared to be outside the realm of measuring a client’s appetite for risk, so to speak. However, there is a very real and clear line[…]

What is Financial Psychology?

Financial psychology is the study of the mind and behavior as it relates to spending, saving, and investing decisions. Financial psychologists apply psychological theories, methods, and practices to the areas of personal finance and financial services. The field takes into account both individual differences in money-related behaviors and decisions as well as client psychology, that[…]

Partnering with the Financial Therapy Association

Few would argue that the relationship between our financial psychology and the decisions we make about money-related matters is weak. Many of us know what the “right” answer is when it comes to our saving, spending, and investing behaviors, but the translation from what we know we should do and what we do can be[…]