Costs and benefits of social media

Social Media: The Necessary Cost-Benefit Analysis

Much of the power and allure of social media for small and mid-size businesses is its simultaneously attractive qualities of cost (i.e., free without using ad features) and power in the opportunity to grab the attention of customers and fans. At DataPoints, for example, we typically use social media to share insights regarding the topics of psychology and wealth, our product updates or releases, and interesting research results. There are professional benefits, too, outside of[…]