Psychology of Black Friday

Wealth and Black Friday Psychology

As we approach Thanksgiving in the United States, the bustle of life may seem to be slowing. That calm, however, is underscored by the advertising and enticements of retailers hoping to move into the black side of the ledger for the year on the day after the holiday of gratitude. Otherwise known as Black Friday. Indeed so many of us will go shopping on that day that it will almost appear that everyone is doing[…]

Identifying and Guiding Investor Behaviors with the Investor Profile

Working with an advisor can add incrementally to your portfolio, according to Vanguard’s Advisor Alpha study. Half of the contribution is through behavioral guidance – helping clients make better decisions regardless of market decisions, guiding them to ignore the herds, and mentoring them to stick to a plan. These findings beg the question: if we added a framework to the guidance that advisors provide, would these benefits increase? To create a better mousetrap of understanding investor[…]

Building Wealth: The Magic of Focus

The state of flow from a psychological perspective is when you are completely engrossed in a task and are able to work or create in a productive way. It requires removing all distractions and being in a state of deep concentration. You hear about flow when someone shares that she wrote a book in four weeks, or maybe spent 14 uninterrupted hours creating a sculpture. It’s almost superhuman, but it can happen when you work[…]

Thankful

Starting a business, as many of you know, is a task that requires a great amount of fortitude, but it also requires the support many others. This year, we are particularly grateful for our clients, who have embraced the use of behavioral science in their practices to help their clients succeed. The advisors who work with us demonstrate a focus on the future of financial planning – thank you for allowing us to be a part[…]