Uncover client personality with behavioral assessments

How to Add Behavioral Assessments To Financial Planning

Individual personality traits can (and do) impact whether a client achieves financial goals. Behavioral assessments can help uncover client personality, values, attitudes, and beliefs. In turn, you can use this information to help provide the client with personalized guidance, education, coaching, or nudging to help them follow the financial plan and otherwise achieve goals. Below,[…]

Is Your Risk Tolerance Assessment A Cosmo Test?

If you have ever taken a quiz entitled “How to tell if your boyfriend is cheating on you” or “Answer these five questions to learn to see if you’re a good friend,” then you’ve probably taken something akin to what we call a “Cosmo test.” Your answers to just a few questions will result in[…]

Financial Psychology Assessments: Holding Up The Mirror

“My neighbor is driving me crazy. She always says she’s the most frugal person she knows, but she’s spending every dime on *&#$* at Target. It’s not frugal. It’s stupid.” A friend recently shared this sentiment with me, and it is an excellent example of the fact that some of us aren’t great at evaluating[…]

On Using Assessments to Screen Prospects

While visiting Santa Cruz last year in August at the FPA Far West Roundup, I stepped into a surf shop on the wharf and saw a magic 8-ball for sale (I’m still not exactly certain what magic 8-balls and surfing have to do with each other). I hadn’t seen one of these things in quite some[…]

Structuring The Getting to Know You Process

Imagine that you can ask your prospective client only two questions before deciding if they are a good fit for your practice. What would you ask, and why? The statement above is an example of a structured interview question. Structured interviews are a systematic way to get to know a client, applicant, or other new[…]