Psychology of Black Friday

Wealth and Black Friday Psychology

As we approach Thanksgiving in the United States, the bustle of life may seem to be slowing. That calm, however, is underscored by the advertising and enticements of retailers hoping to move into the black side of the ledger for the year on the day after the holiday of gratitude. Otherwise known as Black Friday. Indeed so many of us will go shopping on that day that it will almost appear that everyone is doing[…]

Great Investors: Competencies for Success White Paper

What does it take to be a great investor today? If you consider yourself the manager of your household’s finances, or if you’re a financial advisor that believes behavioral coaching and guidance can help clients be financially successful, then you will want to take a look at our latest white paper, Understanding Great Investors: The Competencies of Investing Success. The white paper, which shares the findings from one of our latest studies on investors in the mass[…]

Behavioral Assessments: On The Fintech Map

The financial technology (or fintech) landscape is evolving rather quickly, and some are calling it the “golden age of fintech.” I recall thinking only a few years ago that DataPoints didn’t quite fit in any of the categories of the various fintech maps that were published. The groupings of CRMs, financial planning software, re-balancing tools, etc. were clear enough. But there really wasn’t a place for psychology and behavioral science in the mechanics of financial planning[…]

Identifying and Guiding Investor Behaviors with the Investor Profile

Working with an advisor can add incrementally to your portfolio, according to Vanguard’s Advisor Alpha study. Half of the contribution is through behavioral guidance – helping clients make better decisions regardless of market decisions, guiding them to ignore the herds, and mentoring them to stick to a plan. These findings beg the question: if we added a framework to the guidance that advisors provide, would these benefits increase? To create a better mousetrap of understanding investor[…]