There is so much we are thankful for this year…and here’s just a very short list: Our DataPoints team – for the time and dedication in working through the ups and downs of getting a business off the ground Our clients who have embraced behavioral science as a means to effectively work with their clients to ensure financial success Our advisors, partners, and beta users who have given us feedback, challenged our assumptions, and pushed …
How does Netflix market to you? In an article in Fortune magazine, the vice-president of product for Netflix highlighted a growing perspective on the limitations of demographics and focused instead on taste and interests: “Geography, age, and gender? We put that in the garbage heap,” VP of product Todd Yellin said. Instead, viewers are grouped into “clusters” almost exclusively by common taste, and their Netflix homepages highlight the relatively small slice of content that matches …