Finding Your Niche, Startup Style

Why is it that you are not wealthy? Perhaps it is because you are not pursuing opportunities that exist in the marketplace. – The Millionaire Next Door, page 211 Great entrepreneurs find novel and marketable solutions to meaningful problems. This characteristic hasn’t changed since 1996 when The Millionaire Next Door was published, although technology has changed the nature of the problems. Last night, at the Atlanta Startup Village’s monthly meetup, the leaders of five companies …
With a variety of interests, behaviors, experiences, personalities, and attitudes about money, we manage finances, invest, and save. Even if we are not directly responsible for financial management, we are involved via spending or generating income. How do financial institutions and advisors provide guidance? They divide us up into groups by our age, gender, net worth, income, and maybe some less-than-ideal measure of risk tolerance. The focus on Millennials is a great example of this: …
Friendships need to be cared for like any other precious resource in life. A recent article in USA Today provided a good argument for the fostering and care of friendships. The author cites the importance of ongoing friendships in that they can positively impact life and health: Smarter friends make us smarter; more social friends make us more outgoing; healthy friends make us more health conscious. Who they are becomes part of us. The article left me …
Thoughtful career writers will correctly point out that self-employment isn’t for everyone. Just as being a surgeon or a carpenter isn’t for everyone, we have unique characteristics that allow us to be more successful in some jobs or endeavors versus others. This principle applies with equal force in the arena of entrepreneurship: being self-employed requires certain competencies in order to be successful. Even finer distinctions can be made within self-employment, too, so here I’m …

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