January 15, 2016


Research drives our behavioral finance assessment platform.

Download our latest white paper, Financial Behaviors & Wealth Potential

DataPoints predicts the ability to build wealth based on the scientific measurement of life experiences, behaviors, and competencies. The measurement of Wealth Potential is based on the research of Dr. Thomas J. Stanley. Similar to psychological research that forecasts an individual’s ability to succeed in a specific occupation, DataPoints uses wealth factors derived from decades of research on affluent Americans to predict an individual’s opportunity for success in wealth accumulation. DataPoints’ research is rooted in psychometrics, Industrial psychology, and behavioral finance.

We are proud to partner with the Financial Planning Performance Lab at the University of Georgia and are members of the Society for Industrial and Organizational Psychology.

Visit the DataPoints’ Blog for the latest.

Learn how your wealth behaviors stack up.