Thankful

Starting a business, as many of you know, is a task that requires a great amount of fortitude, but it also requires the support many others. This year, we are particularly grateful for our clients, who have embraced the use of behavioral science in their practices to help their clients succeed. The advisors who work with us demonstrate a focus on the future of financial planning – thank you for allowing us to be a part[…]

Advisor Survey Results: The Most Challenging Client Type

Over the past few months, we asked advisors which type of client is the most challenging to work with, and the results are probably not too surprising: nearly one-third of advisors shared that the most challenging type of client is one who wants to beat the market. A little more than one-fourth of advisors shared that the most challenging client is one who cannot stick to a plan, followed by a little less than one-fourth[…]

Assessments in The Client Experience

How should you decide on what tests to include in your client experience? Here are a few things to consider. Understand what the test measures and its intended purpose. This should be made clear by the test provider. Is it really measuring risk personality, or risk preferences? Is the test measuring personality or attitudes? Understanding what the test measures helps you in determining which assessment is appropriate for your practice, but also allows you to explain[…]

Authentic Advisors

Think about the branding of the message on this church close to my home:  Now Serving Pumpkin Spice Communion. JK Y’all. The message is designed to get attention, but it also implies something about the church’s beliefs and personality. The branding is authentic to the extent that the messaging mirrors the culture of the organization. The disruption in the financial services industry is leading to what we hope is an increase in authentic branding and marketing. We already[…]