May 8, 2017

Affluent Market Research

DataPoints’ expertise in survey research, research design, and measurement ensures that the strategic decisions you make rely on scientific evidence. With our roots in the Affluent Market Institute, founded by Dr. Thomas J. Stanley, our research methodologies are based not only on 40 years of research on wealth accumulation but also on leading edge research into behavioral finance, psychology, and marketing.

Our work has been featured in the Journal of Financial Planning, and you can read our latest white paper here.

Our latest work, the follow up to The Millionaire Next Door, will be published in October 2018.

Whether designing new products and services, creating a marketing strategy, or training advisors, DataPoints’ research provides deep insight into your clients’ experiences and behaviors related to saving, spending, and investing. Contact us for more information.