January 15, 2016


DataPoints provides behavioral science tools to enable advisors to impact client financial success. Using more than 40 years of behavioral, consumer, and demographic data and findings that shaped the best-selling book, The Millionaire Next Door, DataPoints enables advisors to identify and guide client financial behaviors.

Using the 40+ years of data from the Affluent Market Institute, DataPoints’ founder, Dr. Sarah Stanley Fallaw, created assessments and a technology platform to provide advisors with the behavioral science tools needed to assess and develop client financial behaviors. Read more about our research here.

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