January 15, 2016


DataPoints is a technology-enabled assessment and behavioral research company. Using more than 40 years of behavioral, consumer, and demographic data and findings that shaped the best-selling book, The Millionaire Next Door, we provide behavioral finance solutions that enable individual and organizational growth. Our proprietary assessment technology analyzes individual wealth behaviors, and reveals activities scientifically proven to impact their ability to generate wealth over time. Our scientific assessments enable financial advisors to add a deeper layer of personalization to their counsel, helping them to increase prosperity for their clients and their firm.

Using the 40+ years of data from the Affluent Market Institute, founded by Dr. Thomas J. Stanley, DataPoints’ founder, Dr. Sarah Stanley Fallaw, created assessments and a technology platform to provide advisors with the behavioral science tools needed to assess and develop client financial behaviors. Read more about our research here.

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