Identifying and Guiding Investor Behaviors with the Investor Profile

According to Vanguard’s Advisor Alpha study, working with an advisor can add incrementally to an investor’s portfolio. Half of the contribution of an advisor’s value is through behavioral guidance. This guidance includes helping clients to make better investing decisions, ignore the herds, and stick to a strategy. These findings beg the question: Would these benefits increase if we added a framework to the guidance that advisors provide? To create a better mousetrap of understanding …

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