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Latest News & Thinking
Financial behaviors, wealth attitudes, and the science of predicting wealth.
Think about the branding of the message on this church close to my home: Now Serving Pumpkin Spice Communion. JK Y’all. The message is designed to get attention, but it also implies something about the church’s beliefs and personality. The branding is authentic to the extent that the messaging mirrors the culture of the organization. The disruption in the financial services industry is leading to what we hope is an increase in authentic branding and marketing. We already[…]
We’ve written before about the often-cited Vanguard “Advisor’s Alpha” study. That research documents the data showing that a good financial advisor can add on average a full 3% in incremental return to a client’s investment portfolio annually. The study then breaks that 3% down into its component parts, showing that the biggest gains–a full 150 basis points–come from effective behavioral coaching that serves to prevent clients from engaging in detrimental investing behaviors (think buying high and[…]
Last week, DataPoints and our Building Wealth test were featured in Michael Kitces’ Nerd’s Eye View blog. The review covered the history of DataPoints’ research (going back to The Millionaire Next Door), and how results can be used with prospective and current clients. Read the full article here!
Control. Control. You must learn control. – Yoda, Star Wars Episode V: The Empire Strikes Back Approximately 57% of Americans are financially literate, typically measured by answering simple financial literacy questions correctly. The work of Anna Maria Lusardi and her colleagues have demonstrated the woeful state of the world related to financial knowledge and education in the United States and around the world. Often, this group of researchers measures financial literacy with a few questions[…]
Behaviors drive wealth
Behavioral change is the next frontier of financial planning.
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